WHAT ARE THE MOST SIGNIFICANT CHANGES IN MEETING TECHNOLOGY?

AVQ_blogslider_AboutUsWhen Smart Meetings asked an expert panel of meeting technology professionals what the most significant changes in the industry over the last five years were, Tara Thomas, VP of Global Marketing for Certain, Inc., chimed in; “Over the past five years, the technology space has changed drastically. With the emergence of social media channels, mobile events and virtual/hybrid models, events technology providers had to either innovate or get left behind. Experienced meeting professionals and marketers found themselves quickly incorporating social, mobile and hybrid strategies into their programs to keep with the times, and technology providers had to find ways to embrace and leverage the connections and engagement fostered through these channels at events.” Jordan Schwartz, CEO of Pathable, an online event community website, had a much more simplified answer, “Hands down, the introduction of iPhones is the most significant change.”

Posted on November 2, 2014 in Uncategorized

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